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You are here: Home / Local Love / Freson Bros. Famous Sourdough Starter!

Freson Bros. Famous Sourdough Starter!

November 15, 2022 By Kari Leave a Comment

Freson Bros. famous sourdough starter, Charlie is turning seven on November 17! Meet some of his family, learn his history (and why he’s so famous).

Plus – Charlie’s 7th Birthday Celebration – what’s in it for you!

famous sourdough starter-1

When there’s a birthday celebration for a sourdough starter you know this guy must be a big deal. Charlie – Freson Bros. famous sourdough starter turns seven on November 17!

Thanks to Charlie, Freson Bros. iconic sourdough bread was recognized this year with the Best Baked award in Edify Magazine and a piece of Charlie sits in the World Sourdough Library in Belgium (more on that further down).

Check out Canada’s Coolest Grocery Store here!

famous sourdough starter-2Birthday Plans

To celebrate Charlie’s big day, pop into any Freson Bros. location on November 17 and receive a free house-made cinnamon spread with the purchase of a sourdough loaf (one per family). Plus, all fully enrolled Smart Shopper customers will receive 5,000 Smart Shopper Bonus Points. You’ll also find savings on the products that go great with sourdough, such as avocados, peanut butter, deli meats etc. More details here.

Be sure to enter to win a Birthday Celebration Bread Gift Box full of bakery treats, including award-winning Alberta Sourdough, Cinnamon Buns, Cheese Buns, Granny’s Banana Bread, and more. For the chance to win go here.

famous sourdough starter-3Who is Charlie?

One of the reasons you’ll love Freson Bros. is their commitment to scratch baking. There’s such comfort in knowing you’re feeding your family handmade products with the freshest ingredients.

Charlie is our Mother Dough – our Freson Bros. sourdough starter – a live fermented culture made simply and naturally from flour, water and wild yeasts.

At Freson Bros., We Believe in the Craft of the Baker, and have committed to scratch baking as much as possible. Each Freson Bros. has their own Charlie that our Bakers look after to create our award-winning bread.

famous sourdough starter-4famous sourdough starter-5

Charlie’s History

When Freson Bros. first started on the journey to create all their wonderful baked products using a natural starter, it took them a few tries to get it perfectly right. Charlie is so good he’s even in the World Sourdough Library in Belgium! He sits as #131 in the library in the same building as all of the other famous sourdough starters from around the globe.

 

Sourdough Starters: Importance + Care

Pretty remarkable for a grocery store to consistently produce deliciousness from a sourdough starter created in-house seven years ago. Sourdough starters are important for bakery products because they’re formed naturally, with naturally occurring yeasts and only fresh, and real ingredients.

Like all living things, Charlie requires daily attention. Each of Freson Bros. 16 locations have a piece of Chalie that the bakers look after and tend to every day. He must be fed the right amount of 100% Alberta flour each day so the exact amount of Charlie can be placed into every sourdough product made fresh.

famous sourdough starter-6famous sourdough starter-7Meet Charlie’s Family

Charlie is not only used for Freson Bros. famous sourdough bread, but you’ll find products all around the store made with Charlie – everything from scratch-made cinnamon buns, to banana bread and pizza crust, dinner buns, and more. Check out the full list below.

famous sourdough starter-8

Freson Bros. Sourdough Bread

Peace River Sourdough

Pop into any Freson Bros. this Thursday, November 17 to grab your sourdough and FREE cinnamon spread and celebrate Charlie!

 

Other Posts You’ll Love

Canada’s Coolest Grocery Store

Freson Bros. Turns One!

Best Diaper Bag Ever

xx

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Filed Under: Local Love, Motherhood, Shop Local

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Wait for it and read this ⤵️ …but first - S Wait for it and read this ⤵️

…but first - SAVE this so you can come back to it later. Below you’ll find the important reason I’m sharing this. 🫶

✨️Post your hot tips for saving cash in the comments ⤵️ so we can all help each other. Here’s a few of mine:

1️⃣ Make sure your bank cards are giving you something back. Do some digging and find out what your debit and credit cards get you. Example: I have a Scene debit card which earns me free movies (and snacks at the theatre) for us and the kids. 

2️⃣ Check your favourite brand’s tagged posts on Instagram. When you’re looking to make a new purchase always check here first! It’s where you’ll find partnership posts from Creators you may not follow who have a discount code you can use with that brand (Of course, if you do use the code - thank the Creator with a ‘follow’ and/or share.)

3️⃣ FREE CHILDCARE at City Rec Facilities. Now, this may depend on where you live but it doesn’t hurt to check. Where we’re at in Edmonton, Canada, four City of Edmonton rec facilities offer free childcare with your rec pass for up to two hours (you must stay in the building). I used to do this with our oldest and pop over to a quiet area and work. You could also do this to get a workout in or meet a friend for coffee without having to spend on childcare. 

4️⃣ Library books - as much as we love treating ourselves to a new book,these are FREE and it's a fun experience with your kid

5️⃣ Shop online where you can. This will help you stick to your list and budget and not get thrown off by all the shiny things. 

➡️ I’m sharing this to shine the spotlight on @civicserviceunion52 - a union representing over 6,000 city workers - 83% of whom haven’t seen a pay raise since 2018! That’s bonkers. Factor in inflation - that’s a pay cut. It’s just not fair, AND there’s something you can do about it. 

These are our community members - Our 9-1-1 dispatchers, library staff, fitness teachers, 311 reps and so many more who keep our city running. 

Email your City Councillor to show your support. Find a template to do so in my Stories right now or just go to edmontonforeveryone.ca!

#sponsored #budgetingtips #frugalfamily #CSU52 #moneysavinghacks
Who can we call to get these lyrics changed? 😄 Who can we call to get these lyrics changed? 😄 ... but seriously? 

Actually listened to the lyrics while Miss. Rachel was on.🙈 Side note- i love her.

 What else needs changing? ⬇️
#motherhoodjourney #wheelsonthebus #1950scalled
Feel this? ⬆️ Share if you do. ❤️ You kno Feel this? ⬆️ Share if you do. ❤️

You know what drains a kid's emotional cup - being overscheduled. We've lived it and I'm here to say it's SO MUCH BETTER on the other side.

📍Last year, our goal was to give our oldest (now 8) every opportunity to try things to figure out what he loved. His schedule was packed with activities (I realize this is a privileged point). We were running - sometimes literally - from school to activity every night of the week and on weekends.

📍Fast-forward to this year - he has so much more time to just be a kid and we're all happier! He's picked a couple of things he's passionate about, but we've cut so much out and now most of our after-school time is open. Maybe we'll run an errand, maybe we'll come home and hang out, maybe we'll play at the park with friends and get ice cream. 

✨️ If one day he decides he wants to pour more time into one of his passions - we support that, but for now this is it and it's awesome! 

➡️ Have you lived this? How do you balance wanting to expose your kid to different activities so they find what they love with wanting your kids to just be a kid? Share below.

this video ⬆️ is from @fairmontjpl's Lac Beauvert. On every summer visit, Wyatt and I have a tradition of renting a kayak from The Boathouse and cruising the lake. 

❤️ Follow @kariskelton for more motherhood moments and helpful Reels to make your journey a little easier and even more enjoyable. Send me a DM to say hi. 

#parentingjourney #overshedulingkids #letkidsbekids
This ⬆️ make you want to be a better parent? M This ⬆️ make you want to be a better parent? Makes me want to be a better human. ✨️✨️

Words by @wordsof_emmaheaphy 

📍Save this to come back to and share with your friends in motherhood. Be sure to check out my Reel two back on 'Glimmers' - that one has helped me with the tough days.❤️❤️

➡️ Follow @kariskelton for more motherhood moments and helpful Reels to make your journey a little easier and even more enjoyable. Send me a DM to say hi. 👋

#motherhoodjourney #momquote #parentingquotes
Load More… Follow on Instagram

kariskelton

Wait for it and read this ⤵️ …but first - S Wait for it and read this ⤵️

…but first - SAVE this so you can come back to it later. Below you’ll find the important reason I’m sharing this. 🫶

✨️Post your hot tips for saving cash in the comments ⤵️ so we can all help each other. Here’s a few of mine:

1️⃣ Make sure your bank cards are giving you something back. Do some digging and find out what your debit and credit cards get you. Example: I have a Scene debit card which earns me free movies (and snacks at the theatre) for us and the kids. 

2️⃣ Check your favourite brand’s tagged posts on Instagram. When you’re looking to make a new purchase always check here first! It’s where you’ll find partnership posts from Creators you may not follow who have a discount code you can use with that brand (Of course, if you do use the code - thank the Creator with a ‘follow’ and/or share.)

3️⃣ FREE CHILDCARE at City Rec Facilities. Now, this may depend on where you live but it doesn’t hurt to check. Where we’re at in Edmonton, Canada, four City of Edmonton rec facilities offer free childcare with your rec pass for up to two hours (you must stay in the building). I used to do this with our oldest and pop over to a quiet area and work. You could also do this to get a workout in or meet a friend for coffee without having to spend on childcare. 

4️⃣ Library books - as much as we love treating ourselves to a new book,these are FREE and it's a fun experience with your kid

5️⃣ Shop online where you can. This will help you stick to your list and budget and not get thrown off by all the shiny things. 

➡️ I’m sharing this to shine the spotlight on @civicserviceunion52 - a union representing over 6,000 city workers - 83% of whom haven’t seen a pay raise since 2018! That’s bonkers. Factor in inflation - that’s a pay cut. It’s just not fair, AND there’s something you can do about it. 

These are our community members - Our 9-1-1 dispatchers, library staff, fitness teachers, 311 reps and so many more who keep our city running. 

Email your City Councillor to show your support. Find a template to do so in my Stories right now or just go to edmontonforeveryone.ca!

#sponsored #budgetingtips #frugalfamily #CSU52 #moneysavinghacks
Who can we call to get these lyrics changed? 😄 Who can we call to get these lyrics changed? 😄 ... but seriously? 

Actually listened to the lyrics while Miss. Rachel was on.🙈 Side note- i love her.

 What else needs changing? ⬇️
#motherhoodjourney #wheelsonthebus #1950scalled
Feel this? ⬆️ Share if you do. ❤️ You kno Feel this? ⬆️ Share if you do. ❤️

You know what drains a kid's emotional cup - being overscheduled. We've lived it and I'm here to say it's SO MUCH BETTER on the other side.

📍Last year, our goal was to give our oldest (now 8) every opportunity to try things to figure out what he loved. His schedule was packed with activities (I realize this is a privileged point). We were running - sometimes literally - from school to activity every night of the week and on weekends.

📍Fast-forward to this year - he has so much more time to just be a kid and we're all happier! He's picked a couple of things he's passionate about, but we've cut so much out and now most of our after-school time is open. Maybe we'll run an errand, maybe we'll come home and hang out, maybe we'll play at the park with friends and get ice cream. 

✨️ If one day he decides he wants to pour more time into one of his passions - we support that, but for now this is it and it's awesome! 

➡️ Have you lived this? How do you balance wanting to expose your kid to different activities so they find what they love with wanting your kids to just be a kid? Share below.

this video ⬆️ is from @fairmontjpl's Lac Beauvert. On every summer visit, Wyatt and I have a tradition of renting a kayak from The Boathouse and cruising the lake. 

❤️ Follow @kariskelton for more motherhood moments and helpful Reels to make your journey a little easier and even more enjoyable. Send me a DM to say hi. 

#parentingjourney #overshedulingkids #letkidsbekids
This ⬆️ make you want to be a better parent? M This ⬆️ make you want to be a better parent? Makes me want to be a better human. ✨️✨️

Words by @wordsof_emmaheaphy 

📍Save this to come back to and share with your friends in motherhood. Be sure to check out my Reel two back on 'Glimmers' - that one has helped me with the tough days.❤️❤️

➡️ Follow @kariskelton for more motherhood moments and helpful Reels to make your journey a little easier and even more enjoyable. Send me a DM to say hi. 👋

#motherhoodjourney #momquote #parentingquotes
Load More… Follow on Instagram

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